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Jean Hailes

Providing women across Australia with a trusted world-class health service

  • Challenge Streamline nine websites, covering three audience groups into one user friendly destination.
  • Solution Radical restructure of Information Architecture. Effortless content discovery with tags and filters.
  • Impact An engaged audience with massive increases in sessions, users and session times on site.

The background

The organisation behind the hugely successful Womens Health Week - Jean Hailes for Women’s Health - is a national not-for-profit organisation that ‘translates’ academic, evidence-based research into positive practical health outcomes for Australian women

The challenge

Jean Hailes approached us in mid 2013 with an interesting and ambitious objective; to merge over 1200 pages of health content, spread across 9 individual websites and aimed at 3 distinct audiences into one, simple, easy-to-use destination for all Australian women.

Refining the layout with a wireframe for a staff profile page

Refining the layout with a wireframe for a staff profile page

The approach

This project required significant focus around the content and information structure across the full suite of existing digital properties. We had to obtain a good understanding of those in order to inform the architecture of the new, single-property design that was planned, hopefully ensuring the delivery an optimal, consolidated experience that would work well for new and existing audiences alike.

The redesigned website is scalable for all devices

The redesigned website is scalable for all devices

The solution

After performing extensive content audit and a number of detailed user research activities across the breadth of Jean Hailes’ visitors, we carefully crafted a radically simplified navigation, information architecture and content structure that centred specifically around user needs. The site employs intelligent content tagging and filtering throughout, for all health-related articles and resources by topic, life stage and audience, providing multiple pathways to all content.


  • Usability Testing
  • Information Architecture
  • Wireframe Design
  • UI Design
  • Development & Support
The impact

The impact

The site redesign was an immediate success and has quickly become a key component in Jean Hailes’ offering. In the 18 month period after the launch of the website, the following statistics were observed: 

  • Sessions
  • Users
  • Page views

The redevelopment project of Jean Hailes’ women’s health portal is a true success story. The team at Thirst Studios understood our organisation and needs so well from the very beginning. We loved their processes and communications throughout the project and the delivery of the project was a great team effort. Their user research and UX consultation at the start of the project was outstanding and we learnt a lot about our audiences and user behaviour. Over two years down the track Thirst Studios is still our trusted partner for everything web and UX.

Karin Moning, Project Manager, Jean Hailes