Challenge Streamline nine websites, covering three audience groups into one user friendly destination.
Solution Radical restructure of Information Architecture. Effortless content discovery with tags and filters.
Impact An engaged audience with massive increases in sessions, users and session times on site.
The organisation behind the hugely successful Womens Health Week - Jean Hailes for Women’s Health - is a national not-for-profit organisation that ‘translates’ academic, evidence-based research into positive practical health outcomes for Australian women
Jean Hailes approached us in mid 2013 with an interesting and ambitious objective; to merge over 1200 pages of health content, spread across 9 individual websites and aimed at 3 distinct audiences into one, simple, easy-to-use destination for all Australian women.
This project required significant focus around the content and information structure across the full suite of existing digital properties. We had to obtain a good understanding of those in order to inform the architecture of the new, single-property design that was planned, hopefully ensuring the delivery an optimal, consolidated experience that would work well for new and existing audiences alike.
After performing extensive content audit and a number of detailed user research activities across the breadth of Jean Hailes’ visitors, we carefully crafted a radically simplified navigation, information architecture and content structure that centred specifically around user needs. The site employs intelligent content tagging and filtering throughout, for all health-related articles and resources by topic, life stage and audience, providing multiple pathways to all content.
- Usability Testing
- Information Architecture
- Wireframe Design
- UI Design
- Development & Support