Tonight I signed up for Sunrise, a calendar app that launched this week.
It's based on the simple idea of a daily email, sent first thing in the morning, that has your meetings and events summarised for that day, in the one place. In their words:
Sunrise combines Facebook, Google Calendar, LinkedIn and more into a nicely designed daily email.
I'd heard some good things about it during the week, and it seemed like a nice example of the slow web, an idea that we've been thinking about a lot lately. So I thought I'd give it a try.
I pressed that dirty ol' "Signup with Facebook" button, connected my account, added my Google Calendar, and I was away.
Or was I?
"Ben, you're all set! See you tomorrow morning!" was the 'success' message that I received. I was ready to login, but then informed that I couldn't until the MORNING? Mild annoyance quickly subsided, replaced with the thought of, "What a cool idea!".
By restricting my access, they've added a tonne of anticipation into the user experience. Because I can't login until tomorrow, my level of interest has skyrocketed. I can't wait to get up in the morning to check this out. Had I have been able to login immediately, I wouldn't have cared as much.
Of course, my expectations have also skyrocketed. This new app is going to have to be pretty darn good to exceed them.
But that's tomorrow's worry.blog comments powered by Disqus